It would be reasonable to expect that I'd have an answer. But I don't. Feel free to choose one or more of the following possible reasons for why I'm doing this, or make up your own:

1. I'm not sure if I'm getting slowly more sane, or gradually more nuts. The fact(s) of that matter may become self-evident in these entries over time.

2. Despite my atrocious conceit, I'm still not self-absorbed enough. True, there are those who know that their existence depends on my appearance - and that helps. But it's just not enough.

3. If I do everything Jeremy does, eventually I'll become him, confounding my enemies and giving me access to all of his cool friends. And then he wouldn't be able to call me "mysterious" anymore.

4. I just don't seem to be terribly passionate about anything lately, and the thought occurred: why not take my personal ennui to the masses? I can't imagine that it would do much for them, but it might entertain me.

5. All the money, fame and accolades I've received over the past few years while designing and writing five-eighths of the 100 hippest, smartest sites on the web have grown tiring. I seek to rejuvenate my soul by slumming here.

6. My little brother is smarter, and funnier, and more artistic, and more imaginative, and a better writer than me.

7. Blogging: Viagra, Ex-Lax? Bulemia, Syphillis?

8. I live in a house made of naturally-harvested birdshit and sloughed snakeskins. I eat organic gravel, drink magnetically-purified juices of fallen leaves. My TV is filled with faeries and gnomes fighting and fornicating.